Client
Year
Scope of work
Domino's charity, Give for Good, a lifeline for many Australian charities, was facing a crisis. Donations through their new online system were plummeting by 40% weekly since transitioning to their new app and online ordering system.
The challenge was clear: stop the decline, revive donations, and ensure the charity's commitments. But with limited time, a quick solution was needed.
Taking a human-centred approach, I focused on reminding customers of the impact their donations make. Phase 1 saw simple changes like reintroducing partner logos and highlighting the donation section. The results were dramatic - donations started climbing again!
But I knew there was more to be done. Phase 2 explored deeper connections. We tested visual banners, engaging modals, and even an in-line donation option. Each iteration brought us closer, with donation amounts and overall income rising steadily.
The results were undeniable: a 10c increase in average donation, a 0.4% boost in online donations, and weekly income back to pre-crisis levels. Give for Good could now confidently support their charity partners.
But the story doesn't end there. We also observed how external factors like inflation impacted donations. This insight became crucial for long-term planning. My 3-phased approach provided a foundation, but the journey continues. By understanding user needs, testing different approaches, and adapting to change, we can ensure Give for Good's impact continues to grow.