Domino's charity, Give for Good, a lifeline for many Australian charities, was facing a crisis. Donations through their new online system were plummeting by 40% weekly since transitioning to their new app and online ordering system.

The challenge was clear: stop the decline, revive donations, and ensure the charity's commitments. But with limited time, a quick solution was needed.

Taking a human-centred approach, I focused on reminding customers of the impact their donations make. Phase 1 saw simple changes like reintroducing partner logos and highlighting the donation section. The results were dramatic - donations started climbing again!

But I knew there was more to be done. Phase 2 explored deeper connections. We tested visual banners, engaging modals, and even an in-line donation option. Each iteration brought us closer, with donation amounts and overall income rising steadily.