Quick Account Component


Domino's Pizza Enterprise



Scope of work

UI/UX Design


Imagine a Domino's app where logging in or signing up felt like a frustrating loop of back and forth- possible, but arduous. That was the reality before the Quick Universal Account component was developed and implemented. There were only two entry points where users could create accounts, leaving numerous missed touchpoints throughout the customers journey.

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The original project tasked me with building an account creation component solely for the Pizza Tracker. But I saw an opportunity for a large scale solution that would future proof across multiple regions and scenarios. I pitched the concept of a universal component that could seamlessly integrate account creation and login across the entire ordering experience, from the very first "Welcome" screen, across all devices.

The product team, hungry for efficiency and user satisfaction, rallied behind the vision. Together, we embarked on a collaborative journey, navigating technical hurdles and design challenges. We meticulously crafted a user-friendly interface that felt intuitive and inviting, no matter where users encountered it.

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